Téléchargez le livre : The Secrets of Successful Public Relations and Image-Making

The Secrets of Successful Public Relations and Image-Making



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Éditeur :

Butterworth-Heinemann


Paru le : 2016-06-06



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Description
The Secrets of Successful Public Relations and Image-Making discusses several methods for effective public promotion. The book is comprised of 10 chapters that deal with the various aspects of image-making. The text first discusses what public relations is; who needs it; and what its applications are in different industries. The succeeding chapters cover the methods, technology, and concerns in an image promotion campaign, which include persuasion techniques, media promotions and events, and sponsorship. The book also tackles the importance of internal relation to public relations. The last chapter provides a guide in starting up a promotion campaign. The book will be of use to public relations practitioners and business owners who need an overview of the elements involved in public relations.
Pages
208 pages
Collection
n.c
Parution
2016-06-06
Marque
Butterworth-Heinemann
EAN papier
9780750600347
EAN PDF SANS DRM
9781483103730
Informations sur l'ebook
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
57,97 €

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