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Advertising

Made Simple de

Éditeur :

Made Simple


Paru le : 2016-06-03

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Description
Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.
Pages
318 pages
Collection
n.c
Parution
2016-06-03
Marque
Made Simple
EAN papier
9780434985548
EAN PDF SANS DRM
9781483183183
Informations sur l'ebook
Prix
57,97 €

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