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The Third Screen

The Ultimate Guide to Mobile Marketing de

Éditeur :

Nicholas Brealey Publishing


Paru le : 2014-12-08

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Description

With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen"-the mobile device- changed the game in an even more revolutionary way.
The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.
Pages
256 pages
Collection
n.c
Parution
2014-12-08
Marque
Nicholas Brealey Publishing
EAN papier
9781857886238
EAN EPUB
9781473644304
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
3082 Ko
Prix
3,99 €

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