Téléchargez le livre : The Living Company

The Living Company

Growth, Learning and Longevity in Business

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Éditeur :

John Murray Business


Paru le : 2011-01-12



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Description
In The Living Company, the man who introduced the revolutionary concept of the learning organization has turned his attention to identifying the critical characteristics of organizational longevity. Arie de Geus reveals the keys to managing for a long and prosperous organizational life. He draws a sharp distinction between "living companies, " the purpose of which is to fulfill their potential and perpetuate themselves as ongoing communities, and "economic companies, " which are in business solely to produc wealth for a small group of individuals. He shows clearly that living companies manage for survival; economic companies manage for profit. With nearly 40 years of experience at Royal Dutch/Shell, where he was involved firsthand with implementing the renowned scenario planning technique, de Geus describes how he came to explore and understand the special qualities of living companies. Among a wide array of important factors, long-lived companies have four essential traits in common. At a minimum, these firms are sensitive to their environment in order to learn and adapt; cohesive, with a strong sense of identity; tolerant of unconventional thinking and experimentation; and conservative in financial policy to retain the resources that allow for flexibility.
Pages
224 pages
Collection
n.c
Parution
2011-01-12
Marque
John Murray Business
EAN papier
9781857881851
EAN EPUB
9781857884234
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
1966 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
3,99 €

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