Téléchargez le livre : The Art of Client Service

The Art of Client Service

The Classic Guide, Updated for Today's Marketers and Advertisers de

Éditeur :

Wiley


Paru le : 2016-03-17

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Description
A practical guide for providing exceptional client service
Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.
Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients.
It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Pages
288 pages
Collection
n.c
Parution
2016-03-17
Marque
Wiley
EAN papier
9781119227823
EAN PDF
9781119227939
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
288
Taille du fichier
3267 Ko
Prix
29,54 €
EAN EPUB
9781119228288
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
288
Taille du fichier
1720 Ko
Prix
29,54 €

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