Téléchargez le livre : Customer Genius

Customer Genius

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Éditeur :

Capstone


Paru le : 2010-02-04

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21,78 €
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Description
Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready?
10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson. The 'genius' of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isn't it about time you started doing business from the outside in?
Pages
408 pages
Collection
n.c
Parution
2010-02-04
Marque
Capstone
EAN papier
9781841127880
EAN PDF
9781906465568
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
408
Taille du fichier
36045 Ko
Prix
21,78 €
EAN EPUB
9781907293382
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
408
Taille du fichier
7352 Ko
Prix
21,78 €

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