Téléchargez le livre : The Credible Company

The Credible Company

Communicating with a Skeptical Workforce

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Éditeur :

Jossey-Bass


Paru le : 2008-09-08



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Description
In The Credible Company, communication expert Roger D?Aprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of today?s intellectual-capital assembly line, D?Aprix explains, the internal communication task has taken on an unprecedented importance. Drawing on his experience as a corporate communication executive and consultant, the author offers a practical prescription for effective communication: INFORMS (as in a communication strategy that informs). Based on the principles of Information, Needs on the Job, Face-to-Face Communication, Openness, Research, Marketplace, and Strategy, INFORMS provides a winning formula for those with the insight and motivation to work for greater credibility within companies and other institutional organizations. Throughout the book, D?Aprix provides numerous illustrative examples from his rich consulting experience as lessons in what to do and what not to do in communicating with the workforce.
Pages
192 pages
Collection
n.c
Parution
2008-09-08
Marque
Jossey-Bass
EAN papier
9780470274743
EAN PDF
9780470391471
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
192
Taille du fichier
645 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
40,99 €
EAN EPUB
9780470447345
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
192
Taille du fichier
276 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
40,99 €

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