The Dream Cafe

Lessons in the art of radical innovation

de

,

Éditeur :

Wiley


Paru le : 2015-02-02



eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
20,26

Téléchargement immédiat
Dès validation de votre commande
Ajouter à ma liste d'envies
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

Description

Get out of the office and dream!

To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that.  So get out, disrupt and reimagine the status quo, get into a café and dream.
Recreating the convivial, collaborative, creative world of the avant-garde the guys at The Dream Café have developed a fresh, new approach which is being used by major brands and businesses to great success. They create actual Dream Café locations – settings which encourage freedom of thought and collaboration. Explaining how space and process can be harnessed to produce the kind of unanticipated multicultural and interdisciplinary encounters that lead to unpredictable outcomes.
Now, for the first time, the innovation consultants at The Dream Café have made their model and methods available to us all in this exciting new book. Focuses on the urgent need to enable major brand businesses to formulate, refine, and deliver the big brand idea that will disrupt and redefine the market Shows how to innovate and stand out by embracing risk and innovation Equal parts inspiration and practical implementation The concept covered is currently being used extensively by major global brands and companies
Pages
288 pages
Collection
n.c
Parution
2015-02-02
Marque
Wiley
EAN papier
9781118977842
EAN PDF
9781118977828

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
288
Taille du fichier
6636 Ko
Prix
20,26 €
EAN EPUB
9781118977835

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
288
Taille du fichier
3205 Ko
Prix
20,26 €

Suggestions personnalisées