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Summary: What Were They Thinking?

Review and Analysis of McMath and Forbes' Book

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Business Book Summaries


Paru le : 2014-09-29



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Description
The must-read summary of Robert McMath and Thom Forbes' book: "What Were They Thinking? Marketing Lessons I've Learned from Over 80,000 New-Product Innovations and Idiocies".

This complete summary of the ideas from Robert McMath and Thom Forbes' book "What Were They Thinking?" shows that companies throw away millions of dollars unnecessarily by repeating their marketing mistakes of the past over and over. In their book, the authors state that by studying what has and has not worked in the past, marketers can significantly improve their chances of success. If a marketer tries to emulate the success of previously successful products, there is indeed a lot of money to be made. This summary provides an informative guide for markets, entrepreneurs and advertisers.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your marketing skills

To learn more, read "What Were They Thinking?" and improve your chances of success by following in the footsteps of successful products.
Pages
41 pages
Collection
n.c
Parution
2014-09-29
Marque
Business Book Summaries
EAN papier
9782511046906
EAN EPUB SANS DRM
9782511017128
Informations sur l'ebook
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
9,99 €

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