Téléchargez le livre : Market Segmentation

Market Segmentation

How to do it, how to profit from it de

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Éditeur :

Butterworth-Heinemann


Paru le : 2004-09-18

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Description
* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.* Highly developed and well illustrated treatment of a key marketing technique* Usable by students and executives, for whom the practical, step-by-step approach is designed* Leading author team in the field
Pages
512 pages
Collection
n.c
Parution
2004-09-18
Marque
Butterworth-Heinemann
EAN papier
9780750659819
EAN PDF SANS DRM
9780080479194
Informations sur l'ebook
Prix
43,20 €

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