Téléchargez le livre : Marketing in a Nutshell

Marketing in a Nutshell

Key concepts for non-specialists de

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Éditeur :

Butterworth-Heinemann


Paru le : 2007-03-08

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31,60 €
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Description
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors' marketing know-how and expert insights accessible to all. - Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice - Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques - Credible and expert marketing insights from leading marketing consultants especially for non-specialists
Pages
320 pages
Collection
n.c
Parution
2007-03-08
Marque
Butterworth-Heinemann
EAN papier
9780750681339
EAN PDF SANS DRM
9780080468556
Informations sur l'ebook
Prix
31,60 €

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