Téléchargez le livre : Customer Winback

Customer Winback

How to Recapture Lost Customers--And Keep Them Loyal

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Éditeur :

Jossey-Bass


Paru le : 2002-02-28



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Description
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.
Pages
336 pages
Collection
n.c
Parution
2002-02-28
Marque
Jossey-Bass
EAN papier
9780787946678
EAN PDF
9780787959449
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
336
Taille du fichier
2662 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
34,29 €

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