Ashraf Labib is Professor of Operations and Decision Analysis at Portsmouth Business School, and before this was the Associate Dean (Research) of the Business School and Director of the DBA Programme. His main research interest lies in the field of Strategic Operations Management and Decision Analysis, including Manufacturing, Reliability Engineering and Maintenance Systems, Multiple Criteria Decision-Analysis and Applications of Artificial Intelligence such as Fuzzy Logic. Prior to joining Portsmouth Business School, Professor Labib was a Senior Lecturer in the Manufacturing Division of the Department of Mechanical, Aerospace and Manufacturing Engineering at UMIST. He has published 120-refereed papers in professional journals and international conferences proceedings and has attracted research-funded projects from EPSRC, ESRC, European Commission and industry. He have been involved in the design, development, and implementation of Computerised Maintenance Management Systems (CMMSs), Stock Control Spares and Ordering Systems for major companies in the automotive sector such as Land Rover, Rockwell, Peugeot Talbot and Federal Mogul - Ferodo.