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Polling Matters

Why Leaders Must Listen to the Wisdom of the People

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Éditeur :

Grand Central Publishing


Paru le : 2004-07-30



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Description
From The Gallup Organization-the most respected source on the subject-comes a fascinating look at the importance of measuring public opinion in modern society.
For years, public-opinion polls have been a valuable tool for gauging the positions of American citizens on a wide variety of topics. Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. Now in POLLING MATTERS: Why Leaders Must Listen to the Wisdom of the People, The Gallup Organization reveals: What polls really are and how they are conducted Why the information polls provide is so vitally important to modern society today How this valuable information can be used more effectively and more...
Pages
320 pages
Collection
n.c
Parution
2004-07-30
Marque
Grand Central Publishing
EAN papier
9780446530644
EAN EPUB
9780759511767
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
410 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
9,99 €

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