Téléchargez le livre : How to Become a Marketing Superstar

How to Become a Marketing Superstar

Unexpected Rules that Ring the Cash Register

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Éditeur :

Grand Central Publishing


Paru le : 2003-05-21



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Description
With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative--and often counterintuitive--advice and features such unforgettable fundamentals as:

Make a big splash, instead of a lot of little ripples Always have a pipeline to the president Own a market, not a mill The long and short definitions of marketing

There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.
Pages
192 pages
Collection
n.c
Parution
2003-05-21
Marque
Grand Central Publishing
EAN papier
9780786868247
EAN EPUB
9781401397975
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
2130 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
7,99 €

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