Téléchargez le livre : Modern Analysis of Customer Surveys

Modern Analysis of Customer Surveys

with Applications using R

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Éditeur :

Wiley


Collection :

Statistics in Practice

Paru le : 2011-11-11



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Description

Modern Analysis of Customer Surveys: with applications using R
Customer survey studies deal with customer, consumer and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. This book demonstrates how integrating such basic analysis with more advanced tools, provides insights into non-obvious patterns and important relationships between the survey variables. This knowledge can significantly affect the conclusions derived from a survey.
Key features: Provides an integrated case studies-based approach to analysing customer survey data. Presents a general introduction to customer surveys, within an organization’s business cycle. Contains classical techniques with modern and non standard tools. Focuses on probabilistic techniques from the area of statistics/data analysis and covers all major recent developments. Accompanied by a supporting website containing datasets and R scripts.
Customer survey specialists, quality managers and market researchers will benefit from this book as well as specialists in marketing, data mining and business intelligence fields.
www.wiley.com/go/modern_analysis
STATISTICS IN PRACTICE
A series of practical books outlining the use of statistical techniques in a wide range of applications areas: HUMAN AND BIOLOGICAL SCIENCES EARTH AND ENVIRONMENTAL SCIENCES INDUSTRY, COMMERCE AND FINANCE
Pages
528 pages
Collection
Statistics in Practice
Parution
2011-11-11
Marque
Wiley
EAN papier
9780470971284
EAN PDF
9781119961161
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
524
Taille du fichier
9492 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
104,39 €
EAN EPUB
9781119961383
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
528
Taille du fichier
8622 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
104,39 €

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