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Reinventing Giants

How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform

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Éditeur :

Jossey-Bass


Paru le : 2013-03-07



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Description
A compelling profile of an emerging Chinese competitor
Chinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their quest to join the ranks of the "world's best" companies. This book offers a compelling profile of the most ambitious of these emerging Chinese competitors, the Haier Corporation (the world's largest manufacturer of home appliances), and shares insights on how one organization has repeatedly reinvented its business model and corporate culture in an effort to sustain its success.
Reinventing Giants provides an exclusive look within the Haier Corporation and shows how managerial accountability and responsibility have been repositioned at every level of the organization, with the core value of market-centricity, while aligning strategy on each level of management. It includes actual work reports that show this process in detail from the ground up. The authors emphasize how a belief in the liberation of employee talent has consistently been the driving force underlying Haier's success. Includes the remarkable story of Haier's turnaround and how these lessons can be applied to other organizations Contains information for any company grappling with competition in the global marketplace Shows how to liberate employees' talent to drive business success Written by Bill Fischer, Professor of Innovation Management at IMD in Switzerland, Umberto Lago, Professor of Management at Bologna University, Italy, and Fang Liu, Research Associate of IMD
Reinventing Giants helps global managers rethink their own business models and accompanying corporate cultures in order to be able to apply Haier's lessons directly to their own organizations.
Pages
304 pages
Collection
n.c
Parution
2013-03-07
Marque
Jossey-Bass
EAN papier
9781118602232
EAN PDF
9781118602294
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
304
Taille du fichier
2959 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
25,21 €
EAN EPUB
9781118602249
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
304
Taille du fichier
4987 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
25,21 €

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