Téléchargez le livre : The Arab World Unbound

The Arab World Unbound

Tapping into the Power of 350 Million Consumers

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Éditeur :

Jossey-Bass


Paru le : 2012-07-13



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Description
An expert's guide to exploring business opportunities in the burgeoning Arab marketplace
This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are.
Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace. Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets Explains how multinational companies, such as Coca-Cola, Unilever, and Proctor & Gamble, and leading regional companies are working successfully in the Arab nations Shows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplaces Vijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sector
As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities.
Pages
432 pages
Collection
n.c
Parution
2012-07-13
Marque
Jossey-Bass
EAN papier
9781118074510
EAN PDF
9781118222515
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
432
Taille du fichier
4188 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
36,08 €
EAN EPUB
9781118236420
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
432
Taille du fichier
20337 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
36,08 €

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