Téléchargez le livre : Facebook Marketing

Facebook Marketing

An Hour a Day de

,

Éditeur :

Sybex


Paru le : 2012-04-12

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Description
The bestselling Sybex guide to marketing on Facebook, now fully updated
As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook. This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities Covers using features such as events, applications, and pay-per-click advertising Includes case studies and directions for updating, monitoring, and maintaining your campaign
This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.
Pages
360 pages
Collection
n.c
Parution
2012-04-12
Marque
Sybex
EAN papier
9781118147832
EAN PDF
9781118225868
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
360
Taille du fichier
7772 Ko
Prix
27,11 €
EAN EPUB
9781118239124
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
360
Taille du fichier
6584 Ko
Prix
27,11 €

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