Téléchargez le livre : Steal These Ideas!

Steal These Ideas!

Marketing Secrets That Will Make You a Star de

Éditeur :

Bloomberg Press


Collection :

Bloomberg

Paru le : 2011-09-09

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Description
The marketer's guide to standing out from the crowd and connecting with consumers
As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor. This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts The book is illustrated throughout with examples of the good, bad, and ugly in advertising Includes new ideas on how to take full advantage of online marketing and social media Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson Author Steve Cone is the Executive Vice President of AARP
Everything you didn't learn in business school (or in the field), Steal These Ideas! gives marketers the edge in today's fast-paced, oversaturated marketplace.
Pages
224 pages
Collection
Bloomberg
Parution
2011-09-09
Marque
Bloomberg Press
EAN papier
9781118004449
EAN PDF
9781118146897
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
224
Taille du fichier
8909 Ko
Prix
22,58 €
EAN EPUB
9781118146910
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
224
Taille du fichier
3686 Ko
Prix
22,58 €

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