Téléchargez le livre : The End of Fundraising

The End of Fundraising

Raise More Money by Selling Your Impact

de

Éditeur :

Jossey-Bass


Paru le : 2011-02-02



eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
34,29 €
Téléchargement immédiat
Dès validation de votre commande
Ajouter à ma liste d'envies
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description
Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4?
Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't.
The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact.
For the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's "feel good" issues—education, the environment, health care, the arts, and animal rights—now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to "sell" their impact to a new set of stakeholders.
Using his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to
Understand the role of social change in our economy
Capture and communicate impact in simple, compelling terms
Identify the new market stakeholders that value nonprofit outcomes
Create powerful value propositions to increase leverage
Improve the success of a nonprofit's pitches to funders
The End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders.
Pages
240 pages
Collection
n.c
Parution
2011-02-02
Marque
Jossey-Bass
EAN papier
9780470597071
EAN PDF
9781118010051
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
240
Taille du fichier
1413 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
34,29 €
EAN EPUB
9781118010075
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
240
Taille du fichier
1475 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
34,29 €

Suggestions personnalisées