Téléchargez le livre : The IABC Handbook of Organizational Communication

The IABC Handbook of Organizational Communication

A Guide to Internal Communication, Public Relations, Marketing, and Leadership

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Éditeur :

Jossey-Bass


Collection :

J-B International Association of Business Communicators

Paru le : 2011-03-21



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Description

The IABC Handbook of Organizational CommunicationTHIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole.
Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits.
The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis.
The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail.
Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.
Pages
480 pages
Collection
J-B International Association of Business Communicators
Parution
2011-03-21
Marque
Jossey-Bass
EAN papier
9780470894064
EAN PDF
9781118016336
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
480
Taille du fichier
3738 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
108,66 €
EAN EPUB
9781118016350
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
480
Taille du fichier
2898 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
108,66 €

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