Téléchargez le livre : The IABC Handbook of Organizational Communication

The IABC Handbook of Organizational Communication

A Guide to Internal Communication, Public Relations, Marketing and Leadership

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Éditeur :

Jossey-Bass


Collection :

J-B International Association of Business Communicators

Paru le : 2006-04-20



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Description
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.
Pages
500 pages
Collection
J-B International Association of Business Communicators
Parution
2006-04-20
Marque
Jossey-Bass
EAN papier
9780787980801
EAN PDF
9780787985530
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
500
Taille du fichier
2785 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
91,15 €

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