Téléchargez le livre : Competing in a Service Economy

Competing in a Service Economy

How to Create a Competitive Advantage Through Service Development and Innovation de

,

Éditeur :

Jossey-Bass


Collection :

J-B-UMBS Series

Paru le : 2003-06-03

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33,55 €
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Description
Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of the best-selling book Improving Customer Satisfaction, Loyalty, and Profit, this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations.
Pages
208 pages
Collection
J-B-UMBS Series
Parution
2003-06-03
Marque
Jossey-Bass
EAN papier
9780787961565
EAN PDF
9780787970673
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
208
Taille du fichier
1198 Ko
Prix
33,55 €

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