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The Material Child

Growing up in Consumer Culture

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Éditeur :

Polity


Paru le : 2013-04-26



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Description
Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture?

The Material Child provides a comprehensive critical overview of debates about children’s changing engagement with the commercial market. It moves from broad overviews of the theory and history of children’s consumption to insightful case studies of key areas such as obesity, sexualisation, children’s broadcasting and education.

In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children’s consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of children’s power and autonomy.

Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children.
Pages
296 pages
Collection
n.c
Parution
2013-04-26
Marque
Polity
EAN papier
9780745647708
EAN PDF
9780745672908
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
256
Taille du fichier
1116 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
78,39 €
EAN EPUB
9780745637440
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
296
Taille du fichier
666 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
24,05 €

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