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Loyalty Myths

Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work de

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Éditeur :

Wiley


Paru le : 2005-10-10

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Description
In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.
Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.
Pages
272 pages
Collection
n.c
Parution
2005-10-10
Marque
Wiley
EAN papier
9780471743156
EAN PDF
9780471746836
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
272
Taille du fichier
4055 Ko
Prix
22,58 €

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