Téléchargez le livre : The Handbook of Organic and Fair Trade Food Marketing

The Handbook of Organic and Fair Trade Food Marketing



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Éditeur :

Wiley-Blackwell


Paru le : 2008-04-15



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Description
The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for “better” food: fair trade because it offers economically disadvantaged producers a better financial return; organic because it is perceived to be a more sustainable system delivering better-tasting, healthier and safer food than that produced by non-organic methods.



The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.
Pages
312 pages
Collection
n.c
Parution
2008-04-15
Marque
Wiley-Blackwell
EAN papier
9781405150583
EAN PDF
9780470996089
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
312
Taille du fichier
3379 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
224,66 €

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