Téléchargez le livre : Proven Strategies in Competitive Intelligence

Proven Strategies in Competitive Intelligence

Lessons from the Trenches de

,

Éditeur :

Wiley


Paru le : 2002-03-14

eBook Téléchargement DRM Adobe 🛈
78,65 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description
Tested-in-the-trenches competitive intelligence techniques used at today's top companies
This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team Numerous case studies vividly illustrating cutting-edge CI techniques in action
Pages
352 pages
Collection
n.c
Parution
2002-03-14
Marque
Wiley
EAN papier
9780471401780
EAN PDF
9780471039815
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
352
Taille du fichier
2109 Ko
Prix
78,65 €

Suggestions personnalisées