Téléchargez le livre : Branded!

Branded!

How Retailers Engage Consumers with Social Media and Mobility de

,

Éditeur :

Wiley


Collection :

Wiley and SAS Business Series

Paru le : 2010-09-16

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Description
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.
Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: Provides a clear review of social media as well as the rapid changes in the development and use of mobility. Demonstrates why retailers cannot 'wait and see', and must move rapidly Shows how each company's social media and mobility initiatives are based on the individual personality of the company. Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data
Pages
288 pages
Collection
Wiley and SAS Business Series
Parution
2010-09-16
Marque
Wiley
EAN papier
9780470768679
EAN PDF
9780470931738
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
288
Taille du fichier
4485 Ko
Prix
27,01 €
EAN EPUB
9780470931769
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
288
Taille du fichier
4946 Ko
Prix
27,01 €

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