Téléchargez le livre : Space Race

Space Race

An Inside View of the Future of Communications Planning de

Éditeur :

Wiley


Paru le : 2005-12-13

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Description
Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.
Pages
322 pages
Collection
n.c
Parution
2005-12-13
Marque
Wiley
EAN papier
9780470094518
EAN PDF
9780470094525
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
322
Taille du fichier
2806 Ko
Prix
31,65 €

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