Téléchargez le livre : The Handbook of International Advertising Research

The Handbook of International Advertising Research

de

Éditeur :

Wiley-Blackwell


Collection :

Handbooks in Communication and Media

Paru le : 2014-01-21

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
176,13 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Pages
656 pages
Collection
Handbooks in Communication and Media
Parution
2014-01-21
Marque
Wiley-Blackwell
EAN papier
9781444332377
EAN PDF
9781118378496
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
656
Taille du fichier
4628 Ko
Prix
176,13 €
EAN EPUB
9781118378458
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
656
Taille du fichier
5673 Ko
Prix
176,13 €

Suggestions personnalisées