Téléchargez le livre : Summary: Brand-Leadership

Summary: Brand-Leadership

Review and Analysis of Aaker and Joachimsthaler's Book

de

Éditeur :

Business Book Summaries


Paru le : 2013-02-15



eBook Téléchargement ebook sans DRM
Lecture en ligne (streaming)
9,99 €
Téléchargement immédiat
Dès validation de votre commande
Ajouter à ma liste d'envies
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description
The must-read summary of David Aaker and Erich Joachimsthaler's book: "Brand-Leadership: The Evolving Paradigm".

This complete summary of the ideas from David Aaker and Erich Joachimsthaler's book "Brand-Leadership" shows that creating and progressively building strong brands is an important commercial activity for most business enterprises. However, the way that strong brands are built is rapidly changing and evolving. A new paradigm is emerging in which achieving brand leadership is becoming more important than simply building brand equity. In fact, the paradigm for brand building is evolving from the tactical and reactive approach of traditional brand management to the much more strategic and visionary brand leadership approach. 

Added-value of this summary: 
• Save time 
• Understand the key concepts 
• Increase your business knowledge 

To learn more, read "Brand-Leadership" and discover how to overcome and address the challenges brought by today’s new brand paradigm.
Pages
40 pages
Collection
n.c
Parution
2013-02-15
Marque
Business Book Summaries
EAN papier
9782512003724
EAN EPUB SANS DRM
9782806239914
Informations sur l'ebook
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
9,99 €

Suggestions personnalisées