Téléchargez le livre : Decomposing Market Shares – Methodological Foundations and Empirical Application

Decomposing Market Shares – Methodological Foundations and Empirical Application

An Empirical Analysis Exemplified by Market Shares of National Brands, Private Labels, and Retail Chains in Grocery Retailing

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Éditeur :

Springer


Paru le : 2026-02-03



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Description

This book includes methodological foundations as well as several empirical applications of the novel method for the decomposition of market shares developed by the author. Philipp Brüggemann demonstrates, using the example of market shares of national brands and private labels as well as retail chains, how previous market share analyses can be improved through decomposition by regular and promotional prices. The method is characterized by its high transferability to various questions in both academic and practical contexts. This innovative method can be applied not only to market share analysis but also to numerous other relative and absolute key performance indicators. Using regression analysis or structural equation modeling, this method can be used to break down causal relationships between independent and dependent variables into components.
Pages
178 pages
Collection
n.c
Parution
2026-02-03
Marque
Springer
EAN papier
9783658490638
EAN PDF
9783658490645
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
6277 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
116,04 €
EAN EPUB
9783658490645
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
8131 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
116,04 €

The Author

Dr. Philipp Brüggemann is a research associate with Univ.-Prof. Dr. Rainer Olbrich at the Chair of Business Administration, especially Marketing, at the FernUniversität in Hagen. His research focuses on topics related to retail, technology, e-commerce, and sustainability.

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