Téléchargez le livre : New Horizons in Fashion and Marketing

New Horizons in Fashion and Marketing

Contemporary Issues, Challenges and Opportunities

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Éditeur :

Palgrave Macmillan


Paru le : 2026-01-01



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Description

This edited collection introduces readers to current contemporary issues within the field of fashion marketing and consumption, exploring the main challenges and              opportunities within the sector.
The fashion industry is typically characterised by continuous change, with issues ranging from the need for ethical and conscious decision-making around fashion supply        chains and design, to how brands can adapt to the digital revolution.
Featuring the best research presented at the Fashion Marketing Consumption and Discourse Colloquium, this book features contributors from around the globe and is          split into four sections covering retail, digital, luxury, and sustainability. With topics such as the democratization of fashion, omni-channel retailing, eco fashion, and                product design, the collection offers insights and recommendations on this fast-moving industry.  
Pages
215 pages
Collection
n.c
Parution
2026-01-01
Marque
Palgrave Macmillan
EAN papier
9783031941955
EAN PDF
9783031941962
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
21
Taille du fichier
7322 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
147,69 €
EAN EPUB
9783031941962
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
21
Taille du fichier
1976 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
147,69 €

Dr. Kate Armstrong is Head of College, London College of Contemporary Arts accredited by Gold TEF award winning University for the Creative Arts. Her commercial and academic research interests and outputs fall under the umbrella of Consumer Behaviour and the Creative Industries, with a more recent focus on fashion. Kate is an advocate for equality and all communities and a proud founding member of the Forbes Women Forum for female leaders to exchange insights, ideas and knowledge.

Kate is Founder and Chair of the Fashion Marketing Consumption research network (FMCd) and SIG, aligned with the Academy of Marketing with over 300 members and rising (www.fashionmarketingandconsumption.com). In addition, she is Founder and Chair of the N.I.C.E Group (Network in Creative Education).

 

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