Dr. Ginni Chawla is a faculty member in the Department of General Management and Strategy at the Indian Institute of Foreign Trade (IIFT), New Delhi, under the Ministry of Commerce and Industry. She has led two government research projects and conducted MDPs for professionals across sectors. Her research interests include trade unions, employee experiences, employability, and design thinking. She has published in reputed journals, received awards at conferences, and served as India's Representative to the European Academy of Management (EURAM) for 2020-23.
Dr. Ashish Gupta is working as Associate Professor (Senior Grade) in Marketing Area at Faculty of Management at South Asian University, New Delhi (An International University established by SAARC Nations). Previously he worked with Indian Institute of Foreign Trade (IIFT), New Delhi, An Autonomous Institution of the Ministry of Commerce and Industry, Govt. of India. His research interests are in Marketing, Customer Relationship Management, Service Quality, Branding and Consumer Behaviour. He has over 10 years of teaching, research, and consulting experience in Marketing and Management. He has more than 50+ research papers including case studies to his credit published in international journals.