Téléchargez le livre : Strategic Management of International E-Commerce Firms

Strategic Management of International E-Commerce Firms

A Multilevel Analysis of Geographic Scope, Foreign Direct Investments, and International Performance de

Éditeur :

Springer Gabler


Paru le : 2025-09-30

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Description

In this book, Marius Müller explores the distinct virtual and physical internationalization strategies of today's leading international e-commerce firms. By revealing previously unknown determinants of e-commerce firms' online geographic scope, foreign direct investments, and international performance, he contributes novel insights into how these digital firms successfully coordinate their virtual and physical presence across borders. Finally, he highlights the complex interplay between these international strategies and dynamic host country factors.
Pages
172 pages
Collection
n.c
Parution
2025-09-30
Marque
Springer Gabler
EAN papier
9783658496791
EAN PDF
9783658496807
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
3359 Ko
Prix
105,49 €

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