#Barbie and Social Media

Digital Discourses and Mattel's Celebrity Doll

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Palgrave Macmillan


Paru le : 2025-09-30



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Description

 #Barbie and Social Media delves into Barbie’s transformation from doll to global cultural icon–one that is deeply embedded in contemporary social media discourse. It explores how digital platforms have given rise to a dynamic, participatory culture that both celebrates and critiques doll and brand. From Mattel’s strategic branding of Barbie as a symbol of diversity and empowerment, to individuals' use of social media to reimagine Barbie’s identity and significance, #Barbie and Social Media offers a comprehensive examination of Barbie in the digital age.
Pages
238 pages
Collection
n.c
Parution
2025-09-30
Marque
Palgrave Macmillan
EAN papier
9783031956102
EAN PDF
9783031956119

Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
5181 Ko
Prix
147,69 €
EAN EPUB
9783031956119

Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
3574 Ko
Prix
147,69 €

Rebecca C. Hains is a professor of Media & Communication at Salem State University, USA. She is an author and co-editor of numerous books and articles on children’s media culture, including Growing Up With Girl Power: Girlhood on Screen and in Everyday Life (2012); The Princess Problem (2014); Cultural Studies of LEGO: More than Just Bricks (2019); and Supernatural Youth in Media (2025).

 

Emily R. Aguiló-Pérez is a professor of English (Youth Literatures & Cultures) at West Chester University of Pennsylvania, USA.  She has authored and co-edited numerous books and articles, including An American Icon in Puerto Rico: Barbie, Girlhood, and Colonialism at Play (2022); Islas Lectoras: Bibliografía infantil puertorriqueña (2023); and The Cultural Legacy of Disney: A Century of Magic (2024).  

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