Carlos Eduardo Keutenedjian Mady is an associate professor at the Institute of Energy and Environment at the University of São Paulo, Brazil. He teaches courses on basic thermodynamics and its application in society, emphasizing the efficient use of energy quality in various energy conversion processes. He teaches a course, "Energy Education" to undergraduates, which explains thermodynamics concepts and their applications to everyday appliances. His graduate courses teach analysis of Brazil as a transnational system and the evaluation of each industry sector's specific need.
Professor Mady has worked on optimization of energy systems in the caustic soda, gelatin, and automotive industries. He has published research challenging the immediate need to electrify the national fleet, arguing that ethanol has a carbon footprint similar to that of electricity in Brazil. His work in bioengineering involves creating models to enhance human energy use from nutrients, with a focus on sports performance and health treatments.