Téléchargez le livre : Quick Guide to Content Marketing for B2B Small and Medium-Sized Enterprises

Quick Guide to Content Marketing for B2B Small and Medium-Sized Enterprises

How SMEs Can Gain More Visibility on the Market de

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Springer


Paru le : 2025-09-01

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Description

This Quick Guide is the ideal resource for small and medium-sized B2B companies looking to boost their market visibility through content marketing. It provides a clear structure for beginners and time-constraint marketing professionals, covering all key steps—from setting goals and analysis to planning, production, and management—while addressing the unique characteristics of the B2B sector.
This edition introduces the topic of generative AI and its effective use in content marketing is thoroughly explored. The author explains how to use AI tools effectively and covers optimal prompting strategies and areas of application. Important topics such as ethics, data protection and copyright are also addressed.
The guide includes numerous checklists for an organized, step-by-step approach, additional online working materials for individual implementation, and a comprehensive practical example.
Pages
137 pages
Collection
n.c
Parution
2025-09-01
Marque
Springer
EAN papier
9783658489694
EAN PDF
9783658489700
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
13
Taille du fichier
5571 Ko
Prix
68,56 €
EAN EPUB
9783658489700
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
13
Taille du fichier
8059 Ko
Prix
68,56 €

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