Téléchargez le livre : Redefining Public Relations in Emerging Markets

Redefining Public Relations in Emerging Markets

Regional Insights from Africa, South America and Asia de

, ,

Éditeur :

Palgrave Macmillan


Paru le : 2025-08-19

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
126,59 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description

This book explores the dynamics of public relations (PR) in emerging economies across Africa, South America, and Asia.  Offering an in-depth examination of the cultural, political, and media landscapes that define PR practices in these regions, chapters highlight innovative approaches, challenges, and opportunities for both scholars and practitioners.
The authors explore the unique ways organisations address ethical dilemmas, respond to crises, and leverage purpose-driven campaigns to build trust and safeguard reputations. Offering insights into the integration of digital tools and AI in PR, the book explores the evolution of gender dynamics in leadership, the role of PR in addressing socio-environmental crises and stakeholder engagement.
A valuable resource for PR practitioners, academics, and students, this book bridges global trends with local adaptations, offering practical guidance and a thought-provoking analysis on the exciting and complex world of public relations in emerging economies.
Pages
339 pages
Collection
n.c
Parution
2025-08-19
Marque
Palgrave Macmillan
EAN papier
9783031853357
EAN PDF
9783031853364
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
33
Taille du fichier
11510 Ko
Prix
126,59 €
EAN EPUB
9783031853364
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
33
Taille du fichier
21637 Ko
Prix
126,59 €

Suggestions personnalisées