Téléchargez le livre : Marketing for Libraries and Information Services

Marketing for Libraries and Information Services

Systems and Developments de

Éditeur :

Wiley-ISTE


Collection :

ISTE Invoiced

Paru le : 2025-08-19

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148,86 €
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Description

This book explores how marketing strategies – used in businesses and organizations – can be applied to promote libraries by placing users at the heart of every decision. It positions the library within a rich and diverse cultural ecosystem that includes bookstores, publishers, professional associations, magazines, and museums. In today’s landscape, the user experience (UX), once exclusive to retail and digital industries, is now a shared priority across these sectors, and a key component of modern library marketing.
From audience research and satisfaction surveys to loyalty-building strategies, cutting-edge digital tools, and the rise of AI-driven practices, the book examines the evolving face of library marketing. Drawing on insights from experts across Europe (notably the Netherlands) and the French-speaking world (Canada, France, Belgium and Switzerland), it offers a comprehensive and forward-thinking look at the new challenges and opportunities shaping the profession today.
Pages
192 pages
Collection
ISTE Invoiced
Parution
2025-08-19
Marque
Wiley-ISTE
EAN papier
9781836690160
EAN PDF
9781394401550
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
192
Taille du fichier
3400 Ko
Prix
148,86 €
EAN EPUB
9781394401567
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
192
Taille du fichier
1966 Ko
Prix
148,86 €

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