Mastering CommTech

Unlocking the Potential of Digital Transformation in Corporate Communications de

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Éditeur :

Springer


Paru le : 2025-07-29

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Description

This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies' success. It deals with key questions such as the necessity of digitalizing corporate communication, optimal data for success, KPI reporting solutions, and the role of data storytelling and artificial intelligence. Additionally, it covers future-relevant roles and skills, essential tools and trends, and crucial aspects of upcoming technologies that promise to change the world of corporate communications. A must-read for practitioners at all levels, this book serves as a reference for keen MBA graduates and journalists who are keen to explore corporate communications as a future career option.
 
Pages
535 pages
Collection
n.c
Parution
2025-07-29
Marque
Springer
EAN papier
9783031903014
EAN PDF
9783031903021

Informations sur l'ebook
Nombre pages copiables
5
Nombre pages imprimables
53
Taille du fichier
24340 Ko
Prix
105,49 €
EAN EPUB
9783031903021

Informations sur l'ebook
Nombre pages copiables
5
Nombre pages imprimables
53
Taille du fichier
24177 Ko
Prix
105,49 €

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