Téléchargez le livre : Toolbox Innovation Communication

Toolbox Innovation Communication

Breakthroughs with Skillful Communication: Strategic Models and Methods That Will Help Innovation Succeed

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Éditeur :

Springer


Paru le : 2025-03-30



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Description

This book offers a toolbox of models and methods that make innovative ideas successful. Innovation brings progress, competitive advantages, and increases profits. However, innovation also always entails uncertainty and provokes defensive reactions, which is why strong communication skills are needed to overcome internal and external hurdles. Successful innovation communication creates awareness and builds necessary knowledge among all key stakeholders. It is fast, flexible, and pragmatic, anticipates resistance, addresses possible negative impacts, and builds bridges to the future.
Florian Hohenauer's book is aimed at communication professionals and those who aspire to become one—especially all those who want to develop sustainable communication strategies and are willing to invest a little more time to establish a strong foundation for them.
Renowned experts Christine Dingler, Gudrun Herrmann, Sascha Pallenberg, Christiane Schulz, Gerrit Gericke, and Danijel Viševic present their own strategic approaches in guest contributions and interviews. Practical examples illustrate the application of the tools presented.
Pages
198 pages
Collection
n.c
Parution
2025-03-30
Marque
Springer
EAN papier
9783658465414
EAN PDF
9783658465421
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
19
Taille du fichier
2447 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
79,11 €
EAN EPUB
9783658465421
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
19
Taille du fichier
3983 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
79,11 €

Florian Hohenauer has been working as an innovation communicator on the agency side for over 20 years. His clients have included global brands such as LinkedIn, McAfee, and Snowflake, as well as numerous start-ups.

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