Ayantunji Gbadamosi is Associate Professor in Marketing, and Chair for the School Research Ethics Committee at the Royal Docks School of Business and Law, University of East London, UK. He has once served as the Research Coordinator and The Chair of the Research and Knowledge Exchange Committee in the school. He received his PhD from the University of Salford, UK and has taught marketing courses at various institutions including the University of Lagos (Nigeria), University of Salford (UK), Manchester Metropolitan University (UK), Liverpool Hope University (UK), and various professional bodies. He is also a Visiting Professor at the Faculty of Management and Commerce, University of Fort Hare, South Africa.