Téléchargez le livre : The Flight into Strategic Ambiguity

The Flight into Strategic Ambiguity

Strategic Communication Between Ambiguity and Clarity de

Éditeur :

Palgrave Macmillan


Paru le : 2025-02-07

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Description

This book analyses how and why advertising, PR, and corporate and political communication make use of strategic ambiguity. This special quality of vagueness allows companies to talk about the relevance of ESG or governments to promise stability and prosperity without fully committing themselves, disappointing no one and securing every freedom. This book describes in detail the diverse practices of ambiguous strategic communication – and its opposite, strategic clarity – with many examples. For academics, it offers a detailed framework for describing and researching strategic ambiguity. For PR practitioners, it provides a toolbox for the use of strategic ambiguity. Lastly, it provides journalists with a means of recognizing and criticizing questionable strategic ambiguity.
This book is a translation of the original German edition “Die Flucht in die Ambiguität”. The translation was done with the help of an artificial intelligence machine translation tool. A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. 
Pages
209 pages
Collection
n.c
Parution
2025-02-07
Marque
Palgrave Macmillan
EAN papier
9783658470524
EAN PDF
9783658470531
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
20
Taille du fichier
5990 Ko
Prix
90,94 €
EAN EPUB
9783658470531
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
20
Taille du fichier
3625 Ko
Prix
90,94 €

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