Transforming Sales Strategies

Conquering Markets Step by Step

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Éditeur :

Springer


Paru le : 2025-01-28



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Description

This book explains how organizations can build new sales structures or evaluate and optimize existing ones. In volatile times with high customer expectations and interchangeable products and services, sales organizations need to be rethought or even completely restructured. Often, these organizations are historically developed, outdated, and operate rigidly, with hybrid approaches usually being entirely overlooked.
The author explains how decision-makers can systematically develop a detailed understanding of the market, customers, and organizational structure to optimize their sales channels and remain competitive. The book outlines, step by step, which employees and departments need to be involved and coordinated, and how analysis, planning, and implementation can succeed in each specific task area within the company—integrated, deliberate, and flexible. It’s a book for anyone looking to secure a sustainable and successful future for their business.
Pages
288 pages
Collection
n.c
Parution
2025-01-28
Marque
Springer
EAN papier
9783658468088
EAN PDF
9783658468095

Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
28
Taille du fichier
4342 Ko
Prix
89,66 €
EAN EPUB
9783658468095

Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
28
Taille du fichier
29972 Ko
Prix
89,66 €

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