Téléchargez le livre : The Persona and Journey Map Playbook

The Persona and Journey Map Playbook

Designing Human-Centered Artifacts to Inspire and Drive Change

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Éditeur :

Apress


Paru le : 2024-12-01



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Description

Most personas and journey maps crash land shortly after takeoff. This step-by-step playbook provides a revolutionary approach to creating these pivotal artifacts in product design through the concept of altitudes. They will guide you in conceptualizing your users through research techniques that directly inform persona characteristics.
 
Discover how to create personas that are free from irrelevant attributes and learn to develop high-altitude personas with sufficient lift to guide product roadmaps and organizational strategy. You'll also master constructing flight paths for journey maps that capture the user’s journey at the perfect level of detail, uncovering key moments in their experience. Then, as personas and journeys evolve, you will learn to measure the impact of product experience improvements.
With this book as your co-pilot, you'll navigate the creation process with the help of templates and real-world examples reflecting the latest methods for personas and journey maps. The Persona and Journey Map Playbook will provide you with the tools and strategies to create impactful personas and journey maps that will drive user-centered design and product success.
 
What You’ll Learn Integrate personas and journey maps into a cohesive user experience strategy. Gain practical details to design for users, avoiding common pitfalls of stereotyped and irrelevant personas. Utilize user research activities and synthesize insights to inform personas and journey maps. Understand the root causes of user experience issues through personas and journey maps to inform product roadmaps, create user requirements, and document future experiences.
Who This Book Is For
Product leaders, user experience designers, user researchers, or any roles responsible for understanding user needs.
 
Pages
374 pages
Collection
n.c
Parution
2024-12-01
Marque
Apress
EAN papier
9798868808920
EAN PDF
9798868808937
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
37
Taille du fichier
18883 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
64,08 €
EAN EPUB
9798868808937
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
37
Taille du fichier
15473 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
64,08 €

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