An Introduction to Visual Communication

From Cave Art to Second Life (2nd edition)

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Éditeur :

Peter Lang Inc., International Academic Publishers


Paru le : 2017-07-10



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Description
Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies. This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book provides students with a better understanding of the visually oriented world in which they live. From cave art to virtual reality, all visual media are discussed with methods for evaluation. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.
Pages
300 pages
Collection
n.c
Parution
2017-07-10
Marque
Peter Lang Inc., International Academic Publishers
EAN papier
9781433142031
EAN PDF
9781433142048

Informations sur l'ebook
Nombre pages copiables
60
Nombre pages imprimables
60
Taille du fichier
4772 Ko
Prix
48,48 €
EAN EPUB
9781433142055

Informations sur l'ebook
Nombre pages copiables
60
Nombre pages imprimables
60
Taille du fichier
9769 Ko
Prix
48,48 €

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