Téléchargez le livre : Priorities for Public Relations Leaders
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Description
Throughout the history of Public Relations, many academics and professionals have been concerned about the social function of the discipline. One of the research focuses that persists, now more than ever from various points of view, is on the relevance of communication strategies in processes of social change. This focus derives from the European doctrine of Public Relations whose main reference is Lucien Matrat, focused on the social subject. Even Ferguson, addressing a perspective from management, highlights that to understand relationships it is required not only to understand the communication process and its effects, but also to understand the different actors within the communication process and their social context. One of the priorities, and at the same time emerging challenge for public relations leaders, is how to address diversity and multiculturalism in the public sphere, society and organizations from this anthropological perspective. This topic provides the possibility of a broad and interesting debate that can enrich research on the management of relationships between different social actors.
Pages
200 pages
Collection
n.c
Parution
2024-10-23
Marque
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
EAN papier
9783631916797
EAN PDF
9783631916803
Informations sur l'ebook
Nombre pages copiables
40
Nombre pages imprimables
40
Taille du fichier
11960 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
32,70 €
EAN EPUB
9783631924082
Informations sur l'ebook
Nombre pages copiables
40
Nombre pages imprimables
40
Taille du fichier
2877 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
32,70 €

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