Susi Geiger is a Full Professor of Marketing and Market Studies in the College of Business, University College Dublin, and holder of a European Research Council (ERC) Consolidator Grant, 'MISFIRES and Market Innovation', which studies activism in health care markets. Her research focuses on how complex markets are organized, with specific interests in technology and health care markets in the context of social justice concerns. She has published numerous articles on these issues in journals such Organization Studies, Business & Society, Research Policy, Entrepreneurship Theory and Practice, and Marketing Theory. She also co-edited the volume Concerned Markets (Edward Elgar, 2014).